From the first pitch to the last customer lead we educate people about our service/product right? So do you consider yourself an educator?
Lets take a step back for one minute, We have schools, colleges and universities for one good reason, people educate people not just video's, books and guides so why do we expect people to learn about are service/products from these sources. I personally blame the giants in the tech world for this perception, having zero customer service and platforms with 10's of pages full of wordy information.
As people from our earliest years we are trained into human interaction, the first words lets us as students ask questions and form new ideas from others. The idea of having updated information from an expert in the field, teaching the course with a focus on learning what we need and not unrelated examples is highly important to the learning process.
How can we making technology learning interactive with an existing and continually new audience for our services and products?
The answer is to run a live classroom online where anyone can engage. To conduct engaging, interactive sessions with people dedicated to technology learning for increased productivity for entrepreneurs, freelancers and small business owners. The very people you want to market your ideas too!
Does any of the follow match your service or product offering?
If you answered 'yes' to any of these questions, then product school will help you solve any and all of them.
They can learn about your service/product and you will find a new community of users in the right niche to create opportunities.
Most people need an expert to guide them on how to make something work, a helping hand. Webinars and YouTube video's have made finding that content possible, however it lacks the dimension of interaction and help of the owner, the opportunity to interact with the educator or worse have multiple guides on how to do the same again and again from people who are using it for lead generation for there own use.
The UI is perfect, the platform is ready, the people need to use it says the research, yet people struggle with all sorts of different technical options which you find easy to do. Things like setting up an account or any one of the following in our ever evolving tech world:
API calls, Webhooks, schedulers, multiple screens processes, DNS and domain linking, link production, UTM settings, funnel building, social media, outreach, email marketing, community management, content creation and so on and on.
Consider the user as a person looking into solving a problem, what do they say?
What does all this mean?
Who can I talk with first?
Stop you need to start with the basics for me!
How can it help me in my business, i'm not in exercise or a pizza shop?
Why is every guide talking about health or exercise, I want to use it for ................ just show me how!
I know LinkedIn is important, but I also need to know how it works with ................. just show me how!
I can see 40 video's on YouTube what one will answer my question?
I know everything, well I did until you showed me that new feature you launched 6 months ago!
The review I watched after the guide made me question if I should be using it!
Customer services can really increase the costs of running a service/product we get that, so lets look at the advantages:
Allow users to learn about your service/product
Set time for new and exciting users to pass by:
Increase retention
Generates new leads
Creates social prove in the service/product
Minimises customer service costs
Strengthens the customer service image
Association with a school creates authority in the field
Develops human interaction for real product feedback
Recorded sessions for sharing on YouTube and website platforms
Time to go back to school with product school me, the place to reach a new audience. New leads, new opportunities for the service/product you care so passionately about.